Dooley Direct Acquires CompStar Web DivisionMishawaka. CompStar Technologies, Inc., and Dooley Direct, LLC, jointly announced that the latter firm has acquired the web marketing and search engine promotion business which was previously part of CompStar Technologies. The new firm will be headed by Roger Dooley, formerly Managing Director of CompStar, and will continue to provide services to companies seeking to increase their web business and visibility.
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How Can a Blog Benefit Your Business?Today, it seems like every company is "blogging", from tiny startups to General Motors. The reasons these companies find blogging important varies greatly, and no two blogs are alike. Dooley Direct has experience in implementing a variety of blogs to meet many different business objectives. Here are a few:
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DD's Ultimate Press Release™Dooley Direct's success in the web visibility area has been its ability to integrate marketing skills with state-of-the-art technology. Now, DD brings the same combination to a new promotional technique: The Ultimate Press Release. Simply put, DD's new promotion technique is to electronically distribute a press release that has been optimized to improve visibility both to the news media as well as to individuals via news feeds, news searches, and conventional search engines. (See also press release optimization.)
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