Long before "community" was a hot buzzword, Dooley Direct was growing successful web communities.  While a community isn't necessary or appropriate for every business or website, many will find it is the logical next step in breaking down barriers and converting prospects into customers, and customers into "fans".  An online community allows management to see directly what product owners and service users are saying without the information being filtered through layers of management.  It also allows managers to directly address problems, rumors, and the like in a forthright way.  In the long run, a busy community can create a real allegiance between the company and its customers, turning those customers into evangelists themselves.

Blogging for Business

How Can a Blog Benefit Your Business? Today, it seems like every company is "blogging", from tiny startups to General Motors.  The reasons these companies find blogging important varies greatly, and no two blogs are alike.  Dooley Direct has experience in implementing a variety of blogs to meet many different business objectives.  Here are a few:

Read more...