Does Search Engine Marketing Work?Depending on the nature of the website and its marketing objectives, search engines can be the most important source of website traffic. While some sites can ignore search engines - for example, a website that caters to a known set of dealers - most sites will depend at least partly on search engines to send new and returning visitors.
One advantage of search engine marketing is low cost. Compared to banner marketing, which has a cost calculated by exposure or by click-through, with few exceptions search engine traffic is free, and the users reached are often NEW customers. While cost may be incurred in the initial engine positioning and optimization effort, the ongoing cost of maintenance can be quite minimal for the volume of traffic generated.
Actual results from a Dooley Direct SEO Client:
Key Benefits of Dooley Direct Web Marketing ServicesBottom-line orientation committed to building profitable traffic at your site Quantitative, analytical approach with documented results Ongoing monitoring and adjustment to maximize traffic and build competitive advantage
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Search Engine Marketing 
