Managing Pay-Per-Click (PPC) AdvertisingPaid search advertising is some of the most targeted and valuable advertising available. If someone is searching for "buy Dell memory online" and you sell memory for Dell computers, that is a clear sales opportunity. To an ever-greater degree, people are checking Google, Yahoo, and MSN not just for online shopping, but even for products and services they intend to buy in person, e.g., "San Diego injury attorney".
What's not to like about such highly targeted search ads? Read on...
They can get very expensive, particularly if the targeting isn't precise. For example, a firm that sells Broadway musical scores might end up with a huge amount of wasted traffic if they purchase clicks for "broadway musical" and fail to screen out "tickets", "show times", "CDs", "mp3", etc. Dooley Direct uses sophisticated tools provide both by the pay per click providers, Google Adwords and Yahoo Search Marketing (formerly Overture) and by third party providers to evaluate keyword performance, calculate return on investment, and manage bidding.Setting up keywords simply can't be a one-time effort - continuous monitoring and adjustment is necessary as competitors enter or exit the bidding, conversion rates change, etc. Dooley Direct employs both automated and manual processes for managing bids to keep costs low and conversion rates high.Whether you are looking for online sales, national inquiries, dealer referrals, or even phone calls and in-person visits in your local market, Dooley Direct can set up a PPC advertising plan that fits your budget and generates results. |
Web Marketing 
